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Ladbrokes bookmaker review

Background

Ladbrokes is one of the oldest bookmakers in the world, with routes traceable back to 1886 with the partnership that backed horses primarily trained at Ladbroke Hall in Worcestershire. In 1902 Ladbrokes in its more modern (but still pretty ancient) form was created and the emphasis moved from backing to laying, still with a focus on horse racing.

They now have over 2,700 shops in the UK, Ireland and Europe as well as retail outlets at many football grounds and racing tracks. Ladbrokes.com itself has over 800,000 registered users and is available in 23 different languages across 13 sites catering for 17 currencies. The company employs over 16,000 people worldwide and is truly one of the giants of the gambling world.

Ladbrokes is one of the oldest bookmakers in the world, with routes traceable back to 1886 with the partnership that backed horses primarily trained at Ladbroke Hall in Worcestershire. In 1902 Ladbrokes in its more modern (but still pretty ancient) form was created and the emphasis moved from backing to laying, still with a focus on horse racing.

They now have over 2,700 shops in the UK, Ireland and Europe as well as retail outlets at many football grounds and racing tracks. Ladbrokes.com itself has over 800,000 registered users and is available in 23 different languages across 13 sites catering for 17 currencies. The company employs over 16,000 people worldwide and is truly one of the giants of the gambling world.

Ladbrokes Odds and Markets

Ladbrokes, as you might expect from such a behemoth, covers a huge range of sports, events and markets. Their options are split across 42 "sports" ranging from football and horses to futsal and floorball, from music to mixed martial arts and from the Olympics to the Oscars. For big football matches they offer close on 100 markets and that depth is replicated across the sports with nearly 50 markets offered on the NFL Super Bowl.

In terms of odds they can err on the cautious side but it is more the efficiency of their oddsmakers that stops them often having standout prices. That said, they are never far off the best and occasionally can react surprisingly slowly to news that can change odds leaving them with a real value price on offer, which may of course be a deliberate ploy, but it can be taken advantage of nonetheless.

Ladbrokes Bonus Offers

Ladbrokes offer a 50 GBP, 100% match as their standard free bet but if you are patient it may be worth hanging on. From time to time they have bigger bets, with 100 GBP not uncommon, 200 GBP the highest and a recent darts promotion where the maximum free bets offer was 180 GBP.

They offer plenty of incentives to sign up to their other products, with generous offers in the casino, poker, games and bingo suites. In addition they frequently offer cashback deals on big events if a certain event happens, such as a red card or a goal by a particular player. This, like their best odds guaranteed on all UK horse and greyhound races, brings yet further value to the overall package.

In-Play and Mobile Betting

Ladbrokes' in-play offering is superb with a quick, clean interface, separate from the main site. They offer odds on a good range of sports, including football, tennis, snooker and many more, as well as offering a high number of markets on most events. The odds update in real time without the need to refresh and all in all the console is a pleasure to use.

The same can be said of their mobile betting application, which comes with the added bonus of plenty of mobile-specific free bets and bonuses. It is available on all modern phones and live streaming of events is offered for the iPhone. Simply text "sports" to 86131 and they will send you a link to download the app.

Customer Service

Telephone: 0800 731 6191
Email: care@ladbrokes.com
Address: Imperial Drive, Rayners Lane, Harrow, Middlesex, HA2 7JW, UK
Other contact methods: online form

Ladbrokes do not offer live chat which is one of very few marks against them. However, overall the customer services department do a superb job and handle queries 24/7, quickly and efficiently. Responses to our test emails were handled very speedily and there is also a very thorough Help section that allows you to search for your query. In addition there are some fairly basic video tutorials that will assist people who are totally new to betting.

Conclusion

Ladbrokes are not far at all from obtaining the full five stars from us. They tick all the right boxes and if they offered live chat and took a few more risks with their odds they would be right up there with the very best.

Arguably they are the biggest gaming company in the world and with that comes the expected security and safety - there is no risk at all with Ladbrokes. If you were to have them as your only account you would cover pretty much every event the average person would want to bet on and they offer above-average free bets and promotions. Having said that their odds could be improved, their ongoing promotions, cashback deals and best odds offers do go some way to compensate for that.

All in all, a superb bookmaker with a simple, quick website, superb extras such as stats, results and streaming and the safety of betting with one of the industry's flag bearers. Couple all that with an excellent all-rounder in terms of markets, in-play and promotions and you can see why we're such fans.

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