12bet describes itself as a 'remote gambling brand' with a two-pronged focus on both the European and Asian markets. Its European operations are housed on the Isle of Mann, with the Asian wing being Philippines-based.

A relatively new player in the west, 12bet have used their sponsorship of the English Premier League team Wigan Athletic, as well as various sporting events, to increase awareness of their brand.

As well as the sportsbook, which has a limited but growing number of markets, 12bet offer a casino, live streaming and mobile betting.

Compared to many of the more established bookmakers, 12bet do not offer a large number or variety of markets. At the time of writing they cover only 10 sports: soccer, horse racing, basketball, football (meaning American football), ice hockey, boxing/MMA, golf, darts, squash and 'billiard' [sic] by which they mean 'snooker'.

The way the markets are presented can appear counterintuitive at times. Each sport offers an 'outright' option, but the specific event to which the market refers is only apparent after you have clicked on it.

Having said that, the fact that the site is not overloaded with betting markets does present quite a fresh, efficient feel. Some competitors try to cover every possible sports betting market, but the result can be a cluttered and confusing gambling interface. 12bet's site looks clean and does not bombard the customer with annoying flashing banners.

The main sportsbook opening offer is a 100% bonus of up to 25 GBP (or equivalent currency).

To qualify for the free bet you simply need to open a new account, make a first deposit of 25 GBP or more (or equivalent in other currencies), then send an email to promo@12csd.com via your registered email address with your 12bet Username and the Ref. Code : 1210025.

They will credit the bonus to your account with 48 hours.

The only downside to the otherwise simple offer is the somewhat over-the-top rollover requirement. You must bet through the your deposit plus the £25 bonus 12 times before any withdrawal can be made, and this must be done at odds of at least evens (2.0) and within 30 days.

For high-rollers, there is an alternative to the above. Namely the 20% deposit bonus of up to 190 GBP for new customers. Okay, in order to get the full 190 GBP you would need to deposit 950 GBP, but it may interest some. Unlike the other offer, you must enter a bonus code ("ONE228") on the signup page and the bonus will be credited as soon as you deposit has been made.

There is a 10 times rollover requirement for your deposit plus this bonus, again at odds of at least evens (2.0) and within 30 days.

The in-play markets are again not as extensive as some of the bigger bookmakers, but there are signs they are being developed all the time.

12bet offer a mobile betting service that retains the clean, slick look of their website in a slightly simplified format, as well as the offering the functionality to place bets and check your balance or account statements.

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