They offer a huge range of markets as well as highly competitive odds. They primarily focus on football and horse racing, both of which are covered in superb depth. The big leagues have a plenthora of markets available per match as standard and they also have plenty for fans of US sports. Having said that, the rest of the sports which they cover are hardly given short shrift and that extends to the increasingly popular realm of E-sports.
As mentioned, the odds are better than average and they run a tight book, with prices boosted even further by the various promotions they offer.
Want to cash out or even partially cash out your bet(s) early? No problem. Cash Out is available on selected events, fixtures and markets both pre-match and In-Play, on single and multiple bets, for a variety of sports including Soccer, Tennis, Horse Racing, Cricket and Basketball. The option to partially Cash Out is a more recent addition to their service - this is also available for in-play bets and bets placed via your mobile or tablet - and it's a very welcome move, indeed.
Their in-play console is up there with the very best in the industry. There is a huge range of events offered and the live events have their own dedicated area of the site. The number of events on each match is superb and the interface is quick, efficient and easy to use, supported by decent stats and match information.
The mobile betting offered by bet365 also competes well with anything else currently available from their rivals. It has a fabulous help section, if needed, but it couldn't really be any easier as navigation is a doddle. You can even stream live events to your mobile meaning you always have the action close at hand.
When it comes to betting in-play, it's hard to pick fault in their service as they have this down to a tee and there is always something to bet on no matter what time of the day you fancy a punt. This very much goes hand in hand with their Live Streaming service and it's staggering just how many events are covered on a daily basis, but go see for yourself!
Bet365 offer just about every customer support option going and all are very good. In tests we never had to wait more than 20 seconds to access live chat (available 24/7) and the answers were promptly provided. The callback is a nice additional feature and their FAQ/Help section is extensive, to say the least. Overall, all the exchanges we've had with their Customer Service Team - either by Live Chat, phone or email - have yielded satisfactory outcomes.
Bet365 are a must have for every serious punter. In fact, every punter, serious or not! They offer the full package and near-faultless service and are right at the very top of the bookmaker ladder. Some excellent ongoing promotions, backed up by competitive odds, a fantastic range of markets and superb in-play and mobile platforms all await.
In addition you will find superb customer service, a fast, intuitive website (despite the sheer size of their offering, it still seems less cluttered than some of their rivals) and a leader in live streaming of a fine range of sports. Moreover they are big enough to be a one-stop shop, yet as they remain a private company, they still offer the personal touch. Top marks!
25/1 Liverpool to beat West Ham with Betfair (new customer offer, max stake £1, all winnings paid in free bets, valid for 7 days, only deposits with cards/PayPal count, exchange and multiple bets excluded. T&C's apply).
Bore Draw Offer - get a refund on selected pre-match markets if any game finishes 0-0 with bet365.